Invention of flaked cereal
Kellogg Company’s worldwide leadership of its industry stems from the accidental invention of flaked cereal in 1894 at the Battle Creek Sanitorium.
The “San” an internationally famous Seventh Day Adventist hospital and health spa in Battle Creek, Michigan, USA offered its rich and famous patients a regime of exercise and fresh air, plus a strict diet that prohibited caffeine, alcohol, tobacco and meat. Sanitorium superintendent, Dr. John Harvey Kellogg and Will Keith Kellogg, his younger brother and business manager, invented many grain based foods, including a coffee substitute, a type of granola and peanut butter.
They conducted a series of experiments to develop good tasting substitutes for the hard and tasteless bread on the San’s menu. Wheat was cooked, forced through granola rollers, then rolled into long sheets of dough. One day after cooking the wheat the men were called away. When they returned, the brothers decided to see what would happen when the tempered grain was forced through the rollers. Instead of the usual long sheets of dough, each wheat berry was flattened into a small, thin flake. When baked, the flakes tasted crisp and light.