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What is so special about Special K?

Special K supports women in many different ways and it all starts at breakfast. Each single serve assists your body with protein, fibre as well as essential vitamins and minerals*

Special K breakfast cereals now also contain Vitamin D to help provide a little of the sunshine nutrient in your breakfast bowl

With a balance of a healthy varied diet and physical activity, you’ll be well on your way to living a nourished lifestyle!

Did you know that 1 in 4 New Zealand Women do not receive adequate amounts of Vitamin D?

Vitamin D inadequacy is more common during winter and in people living in southern parts of the country due to the lack of sunlight exposure. Inadequacy is also more common in young adults than the elderly (but not always) who are often supplemented with Vitamin D.

Some groups of the population are thought to be at higher risk of Vitamin D inadequacy such as young children, the elderly, people with dark skin pigmentation or those who have a little or no exposure to the sunlight.

Ministry of Health. 2012. Vitamin D Status of New Zealand Adults: Findings from the 2008/09 New Zealand Adult Nutrition Survey. Wellington: Ministry of Health

How can you get enough Vitamin D?

The main source of Vitamin D comes from our skin which can produce Vitamin D when exposed to the sun’s ultra violet light.

The second source is food but there are very few foods that contain significant amounts of Vitamin D. Vitamin D can be found naturally in oily fish (salmon, herring and mackerel), egg yolk and dairy foods as well as UV exposed mushrooms. Foods can also be fortified with Vitamin D such as margarine (mandatory), dairy products, dairy alternatives (such as soy milk) as well as breakfast cereals.

When needed, Vitamin D can be prescribed by your Healthcare Professional as a supplement to your diet

 *Excluding Special K gluten Free