Hi There – thanks for asking a great question! There are a few ways we make sure our donations go to those children that need it most:
1. Our Breakfast Buddies programs invites schools, clubs and community groups representing kids in need to apply directly to Kellogg’s for donations to their breakfast clubs – we then assess these applications and supply donations based on the needs of that particular group
We work closely with Foodbank Australia, Australia’s largest hunger relief organisation. Foodbank allows us to donate directly to those most in need by collecting our donations and delivering them to warehouses around Australia, where charities and schools can collect what the need and distribute it to children and families in need as prepared meals, food hampers and emergency parcels. You can learn more about which charities benefit from these donations on their website: http://www.foodbank.org.au/hunger-in-australia/real-stories/.
Hi Liss. Breakfast is an important meal of the day. Kids who skip breakfast find it hard to make up for those lost nutrients and may find they lack the energy to perform certain tasks effectively in the class room.
In fact, children who have breakfast get better cognitive and behavioural scores than kids that don't. What’s more, we know that it’s the kids that eat breakfast cereal who have better nutrient intakes across the day, are more likely to meet their nutrient requirements and are less likely to be overweight.
All in all, there are plenty of reasons for kids to grab a quick bowl of cereal for brekkie.
We’re really glad you asked Juanita, helping people in need has been at the core of the Kellogg Company since W.K. Kellogg made the first corn flake. We support lots of different initiatives through the W.K Kellogg Foundation, and we also have a global hunger relief programme that has provided one billion servings of cereal and snacks to children and families in need since 2013.
In Australia, we have already donated over 17 million serves of cereal to Foodbank, schools and charities since 2013. Our Breakfast Buddies program, which supplies schools, school centres, outback and indigenous communities, sporting clubs, child and learning forums, and other community groups with Kellogg’s cereals, helps prevent children from starting the day hungry. To find out more about Breakfast Buddies, visit here.
Hey Andrew, thanks for your question. The plastic bags or liners as we call them are made from HDPE (High Density Polyethylene), which is not readily recycled in the yellow council bins.
But there is a solution! You can take the liners (and any other soft plastics you have) to your local supermarkets who have REDcycle bins. REDCycle then transforms these plastics into useful items such as plastic furniture and playground equipment, which helps to reduce the amount of HDPE plastics from going to landfills.
Read more about RedCycle here: http://www.openforbreakfast.com.au/en_AU/sustainability/REDcycle.html
Taking care of the planet is very important to us Aurora. Last year Kellogg’s released its global sustainability goals for 2020 and work has already been done on introducing measures that will see us further reduce energy and water use across our business, achieve 100% certified sustainable packaging, send zero waste to landfill and responsibly source our ten priority ingredients - which are corn, wheat, rice, potatoes, cocoa, sugar beets, sugar cane, palm oil, fruits and vanilla.
Here on home soil, we have been working to reduce the footprint of the business. We are already diverting 95% of waste from landfill, as well as implementing water and energy-saving projects in our factory.
Hi Rhonda, although we are a very small user of palm oil, we’ve been committed to responsibly sourcing palm oil since 2009. All of the palm oil that is used in our products is sourced from a combination of the Roundtable of Sustainable Palm Oil (RSPO) Certified Segregated supply chain, RSPO Mass Balance mixed-source supply and the purchase of Green Palm certificates.
We’re always working with our global suppliers to source fully traceable palm oil from certified sources that are economically, socially and environmentally responsible. Our suppliers have to adhere to a strict set of criteria that ensures forest and peat lands, and human rights are all protected.
As part of our overall climate commitments, Kellogg is committed to achieving zero net deforestation by 2020 in high-risk supply chains including soy, palm oil, timber, fiber and soy.
Hi Flavour Crusader, thanks for a great question!
To clarify right off the bat, Kellogg’s doesn’t pay or employ farmers directly. Instead, we have contracts with suppliers that manage these relationships and purchase the grains direct from the farmers at a price based on the current market. This price differs based on the amount of grain that we require, the type of grain we’re sourcing and the overall Australian economy. The specific amounts fluctuate, but you can find out what the current grain prices are on the ASX website.
Thanks for your question Kellie, we love hearing from fans of our cereals. We know that Coco Pops is a tasty treat that many families like to enjoy together.
We can assure you that Coco Pops won’t be disappearing from supermarket shelves anytime soon. Coco the Monkey (who’s now over 50 years old!) is a key member of our Kellogg’s family and we couldn’t bear to part with him, especially considering all the fond memories so many Aussies have of him!
In general, the process of making cereal is pretty simple – first we cook grains with sugar, malt extract and salt for flavour and fortify them with nutrients. They’re then dried, before being shredded, flaked, puffed or toasted. Depending on the variety, they’re then mixed with other ingredients like fruits, nuts or coated with honey for added taste.
While our recipes vary slightly, the core process for making one of our cereals is similar across the range. The simple steps of making Corn Flakes® are similar to how you’d make them in your own kitchen. See for yourself in this Seed to Spoon animation about how we make corn flakes here .
Thanks Grace, we’re glad you think so! Special K tastes great because of its awesome three grain recipe of rice, corn, and wheat. Plus, it's one of our highest protein cereals, giving you a good start to your day J
Hi Kerrie, we have recently reduced sugar in some of our cereals including Nutri-Grain, which now contains 17% less sugar and 25% less sodium. It took us a long time – almost a decade – to perfect this new Nutri-Grain recipe while maintaining the same taste and crunch that Australians know and love.
We’re always looking at ways to improve our food to better meet customer demands. That being said, sugar does play an important role in our cereals for taste, texture and colour, so we don’t release any product revisions unless we’re satisfied that the recipe has been perfected.
Thanks for the question Elizabeth, at its heart Special K has always been a brand that is targeted towards a female audience. When it first hit shelves, over 50 years ago now, it was a product that met the needs of woman of the time – tasty, nutritious and 99% fat-free.
We know that times, and Aussie consumers, have changed in the past 50 years – so has Special K. You might not be seeing men in our adverts anytime soon, but the brand is evolving to have a much stronger focus on well-being. We recognize that weight can be an issue for both Aussie men and woman, and we’d like to think that the messages in our Special K® advertising can inspire people of both genders, and of all shapes and sizes, to make healthy choices.
Hi Pauline, Battle Creek is definitely still just as beautiful as it was 10 years ago, we’re so glad you enjoyed your visit!
In regards to your question, we would love to advise you on which Kellogg’s products are best for diabetics. However, every person is different and has a different medical history. Without a medical history it is not easy to advise which cereal would suit you.
We recommend that you consult your doctor or dietitian regarding which foods are likely to affect your blood sugars and review our products and their Nutritional information on http://www.kelloggs.com.au/en_AU/product-search.pt-Cereal*.html
Pauline, we’re sorry we couldn’t give you a definite answer, but we hope to have pointed you in the right direction.
Hey John, Thanks for reaching out to us on this one. We understand that a condition like gastroparesis can restrict your wife’s diet. While most of our cereals are wheat based and therefore include semolina, at the moment we don’t make one that is 100% semolina and would suit your wife’s needs. We are always producing new foods, so we may look to introduce semolina based cereals in future.
Hi Jeremiah, wheat biscuit snacks are a great idea. Unfortunately, we don’t have the setup to manufacture them locally at the moment.
But, we are always working on new ideas and products – so you never know a wheat biscuit snack might appear on the shelves in the future.
Hi Gillian, at this moment in time this is our first product to meet the demands for gluten free for our consumers. We are actively working on removing high fructose corn syrup from Special K Gluten Free later this year, and further improve the food’s nutrition profile by adding more fibre and reducing sodium.
Great question - you’ve hit on one of life’s little mysteries! We’ve heard it could be Little Crunchy Munchies or Light Crispy Morsels. The truth is it doesn’t actually stand for anything at all. We wanted to find a name that was catchy and a bit different and LCMs seemed to hit the mark. We wish we had a better story for you, but we just liked the way the letters sounded together!
Hi Annette, that’s a great question. Our Australian factory produces many products containing gluten and because we take a claim like Gluten Free very seriously, we knew we were unable to produce a wholly gluten free product here. As our factory in Korea already met gluten free requirements, we opted to have the cereals made there instead.
We knew there was a strong demand for these products in Australia and we wanted to get them on cereal shelves for you as soon as possible. No matter where our food comes from, we ensure that it all meets Kellogg Quality standards and Australian and New Zealand Food Standards and Regulatory Requirements.
Aha - that old chestnut! This myth has been floating around for years, but there’s really no truth in it at all! Almost all our cereal boxes are made from 95 percent recycled cartonboard and while we don’t have the nutritional values, we can tell you that they probably contain a bit of fibre. Our Kellogg’s Corn Flakes are made from 89% corn and contains essential vitamins and minerals, so it’s fair to say that they are a much better - and far tastier - option than munching the box!
The team over at Mythbusters in the US has also taken a look at this one - you can see it here: http://www.discovery.com/tv-shows/mythbusters/mythbusters-database/cereal-box-more-nutritious/. Plus we also have a gluten free variant in a box just as nutritious – something for everyone!
Unfortunately we don’t have plans to bring back Corn Pops at the moment. That said, never say never! If enough people ask us, you never know! We’ve had to drop a few cereals over the years to accommodate people’s ever-changing tastebuds and make way for delicious new varieties. Much as we miss old classics like Corn Pops and Honey Smacks, we do love the new kids on the block like Special K Nourish and Nutri-Grain Edge.
Here's the recipe for Sultana Bran Bliss balls: SULTANA BRAN BLISS BALLS (Makes 20)
1 ½ cups Kellogg’s Sultana Bran
1 cup Coles pitted dates
3 tablespoons water
2 tablespoons sweet cocoa
1/3 cup desiccated / shredded coconut
extra cocoa / coconut / chopped peanuts for rolling
1) Place all ingredients into a food processor and blitz until mixture comes together. Depending on the type of food processor you have, you might want to do this in two batches.
2) Form balls by taking a tablespoon of mixture and rolling in the palms of your hands. Once each ball is created place on baking paper lined tray.
3) After all balls have been made, roll each ball in the coating of your choice; cocoa, desiccated coconut and crushed peanuts all work well.
You can find this and many more recipes on the Amazing Creations page on
David, we really don’t want to disappoint you, but making packs with braille is very challenging with current packaging requirements. We are required by law to include lots of important information on our packs including nutritional information, country of origin info and any health benefits including the substantiations for these. With the pack size and the amount of information needed to be included we just don’t have the space to repeat all of this information in braille.
This is the first time this has been bought to our attention – and we really appreciate that you have let us know of the challenges that visually impaired people have in choosing their cereals. It’s definitely something we will take a look at and investigate more.
Hi Chad, thanks for contacting us regarding our cereal and new varieties. Our research and technology teams are working round the clock to bring new varieties and tasty foods to our consumers. If you like Nutri-Grain, we’ve recently launched Nutri-Grain Edge a delicious combination of crunchy oat clusters, lightly caramelised peanuts, cashews and a sweet hint of malt or have you tired our new Nutri-Grain Ice Break Real Coffee?
If you prefer starting your day with Special K check out our Special K Nourish range, we’re sure we have a variant that your taste buds will love. Our favourite are the new variants of an old classic “Snap Crackle Pop” Rice Bubbles. We’ve modified it to bring you the likes of Multigrain Shapes, Frozen, Spiderman and Star Wars, we are sure you will love the variety we bring to your mornings.
Chad, if you have another variant suggestion on mind than please let us know, we’d love to hear your ideas and let our team know.
No, we don’t use any GMO ingredients in our products sold in Australia. Some of our suppliers use approved pesticides in the growing process to ensure that the ingredients are protected from pest attacks (we grow our cereals for you to enjoy, not pesky bugs!). We monitor this closely and ensure that all our farmers adhere to strict government guidelines.
Hi girls. This sounds like a great project! You certainly came to the right place to ask you questions.
When Rice Bubbles come off the production line, they are packaged and then stored in secure, temperature controlled warehouses before shipping. Rice Bubbles are shipped to stores by a fleet of delivery trucks that pick up our cereal boxes from our warehouses in Botany and Perth and whizz across the country to deliver nationwide.
We don’t actually make the packaging ourselves, we have a specialist packing company that prints and cuts our boxes. They get delivered to us flat packed and we pop them up, fill them, seal them and send them to the warehouse for dispatch.
We give the stores a guideline RRP (Recommended Retail Price), but the stores are allowed to choose their own selling price. Our RRP for Rice Bubbles is $3.79 for the 250 gram box and $6.99 for the 705 gram box. The price varies because different stores have different overheads and expenses to consider. There are many costs involved, including: developing recipes with our nutritionists; sourcing ingredients; designing our packaging; running our factories; arranging deliveries – not to mention advertising and marketing, and point-of-sale materials – the information you find by our products in the supermarkets.
Hi Jenelle, we are very happy to confirm that Kellogg's Corn Flakes are vegan. Enjoy!!!
"Hey Tammy, Froot Loops were introduced in USA in 1963 and we imported them here in Australia from 1965 - here’s an image of the pack from that era. As you can see, the name has always been “Froot”.
Hi Joy, we have been working on our gluten free Corn Flakes and Special K for a long time – creating a (tasty) cereal without gluten is quite a tricky thing to do! We’ve had some great feedback on the taste so far with lots of people saying they taste just as delicious as the original, non-gluten free versions.
The higher prices of our gluten free cereals compared to original Special K or Corn Flakes is due to a range of factors, but mostly comes down to the complexity involved as well as the special precautions we need to put in place to ensure a 100% gluten free product for coeliacs such as yourself.
Hi Robert, in our comparisons of breakfast cereals, eating cereal with 1/2 a cup of skim milk you need to add 1.5tsps of sugar to your cereal serve. Here’s the link to the infographic
Hey Kerry - great minds think alike, we launched Sydney’s first ever pop up Cereal Café just a few months ago!
To celebrate the launch of Open for Breakfast, we took over Kawa Café in Sydney's Surry Hills for one week, serving cereal-inspired breakfasts, brunches and lunches, along with a mouth-watering menu of cereal based snacks, desserts and drinks. Whilst the pop-up is now over, some of the best items from our menu are still available at Kawa – or if you do feel like whipping up a batch of one of those nostalgic treats all of the café recipes, along with many more are on Amazing Creations here
Whilst we have nothing concrete planned yet, we had such a blast pulling the pop up together, and heard so much positive feedback that we are definitely looking at any and all possibilities to do something similar in the future! So keep an eye out on social media (facebook, twitter) and on Open for Breakfast to see where we might be popping up next.
Hi Wendy, we work hard to make sure that our cereals are both tasty and nutritious. The little bit of sugar and salt that we do use plays a pretty important role - it helps to give the cereal a nice crunchy texture, it also helps with food preservation so that our cereals have a longer shelf life and of course, it makes the grains taste a little nicer as by themselves they can be a bit bitter, which isn’t a great way to start your day.
If you’d like more information about the sugar found in our cereal check out this infographic: -
Dear Chris, Thank you for taking the time to contact Kellogg regarding our Kellogg’s Rice Bubbles. Please be assured that Kellogg’s Rice Bubbles made and sold in Australia do not have any Genetically Modified ingredients.
Hi Steven, we’ve put together a little list for you of our products that are made without wheat. As for iron, we’ve also included the percentage of the recommended daily intake of iron each of these products provides – check it our below. Thanks for getting in touch and feel free to contact us if you have any other questions.”
Product Name Serve Size Iron(g)
Coco Pops® 30 25% RDI
Corn Flakes 35 25% RDI
Corn Flakes Gluten Free 35 25% RDI
Crunchy Nut® Corn Flakes 35 20% RDI
Frosties® 30 15% RDI
Rice Bubbles® 35 25% RDI
Rice Bubbles® Multigrain Shapes 30 25% RDI
Special K® Gluten Free 40 15% RDI
Hi Rebecca, We’re definitely in the process of launching new products, but ssshhhh it’s a secret, we don’t want our competitors knowing. We know you will love the new products. Keep an eye on our facebook page https://www.facebook.com/KelloggAU/ (like it to get our posts in your new feed), we’ll surely announce it there!
Hi Donna, The majority of our ingredients are sourced from local Australian suppliers; but some of the minor ingredients are sourced from a variety of global suppliers in Europe, U.SA, China, Turkey, Argentina etc. Specific locations can change depending on availability, but at the moment our sultanas are imported form Turkey.
The quality of all our ingredients is just as important to us as it is to you! All of our ingredient suppliers, regardless of where they are in the world must meet a whole range of stringent regulatory requirements (things like third party audits, food safety and compliance to all applicable regulations, including those set by the Food Standards Australia New Zealand (FSANZ), as well as our own Kellogg’s Good Manufacturing Practices (GMP’s), and Hazard Analysis and Critical Control Points(HACCP) if you want to get into the nitty-gritty of what we ask for) before we enter into any supply agreements.
Hi Danielle, Wholegrain cereals contain flakes that include all three parts of the natural grain. The whole grain includes:
Hi Sandra – We get this question a lot, and have definitely looked into it! Unfortunately, our current packaging set up just couldn’t cope with the addition of zip locks, as it would make the process much slower and more expensive too.
We do have a select few products with zip locks that are packaged in external facilities, but it isn’t a feasible option for all of our products.
Thanks for your question. BHT is not permitted for use as an additive in food products in Australia – so you won’t find it in any of our products.
Hey Kelli, the Health Star Rating for Coco Pops is actually 2 stars, not 3.5. The rating on the front of the cereal box is the one to use when looking at the Health Star Rating for our products. The confusion may have been caused by the ‘example only’ panel on the side of pack that helps explain how the system works which was set at 3.5 across all of our products.
We recognise that this was a little confusing so we’ve now updated all of our current packs so that the ratings on front and side of pack match. Hope this clears things up.
Hi Sierra, to start you off, our in house dietitians recommend including all of the elements of what we call a balanced breakfast to make sure you’re getting everything you need to start the day: Grains, dairy (or alternatives like soy) and fruit or protein. A delicious combination you can try would be a whole grain or high fibre cereal served with some milk or yoghurt plus sliced fresh fruit like kiwi or strawberries.
The things to look for in a cereal are fibre, wholegrain, protein and essential vitamins and minerals. One of our favourites is Sultana Bran which is a tasty all-rounder, high in fibre and in wholegrain and is delicious mixed with hot milk or yoghurt. The All-Bran range is a great choice as is our Special K Nourish range and the Special K Protein Granola. We have some of the healthiest (and tastiest) cereals on the shelf – so we recommend you take a look in the aisle to see what looks the best to you!
heckout this link on our website that gives you more information on benefits of grain based cereals:
Hi Johanna – thanks for your question!
In the past 12 months we’ve sold more than 70 million boxes of Kellogg cereals in Australia, and Nutri Grain is definitely the most popular! We don’t like to pick favourites though, we have so many great breakfast products that we’re proud of, like some of the old favourites such as Corn Flakes and Rice Bubbles, which have been a staple of Aussie pantries for over 90 years.
Hey Fran, best before dates are very different from expiry dates. Best Before dates are mainly recommendation that the product will remain in good condition till that date. There is no harm in consuming the product after the best before date. However, Expiry dates, which are on most medicines, have to be followed strictly as the composition of the ingredients may change after expiry date and should not be consumed. All Kellogg products have only a best before date on the packs.
What a great question Rasita. Corn Flakes is one of our most versatile cereals and hasn’t changed much over the last 100 years! Corn Flakes was the first product we ever sold over 110 years ago, and we think its great taste, high quality, versatility and simplicity have helped it to stand against all its competitors year after year.
Hi Mike, we do not test the GI of Sustain anymore, so have removed the “Low GI” claim from front of pack. We no longer test for this as the Glycaemic Index of a product can change over time because it is determined by a number of complex factors. For example, any minor variations to the processing procedure or even the climate or geography of the grains used can impact a products GI.
If you’d like more information on GI, we recommend speaking to your GP or an accredited practicing dietitian.
Hey Roslyn, we thought we had heard every myth about our cereals, but this is the first time we’ve ever heard that one!
No, we certainly don’t use bird feathers in any of our cereals, in fact almost all of our cereals are vegan and vegetarian friendly! All of the fibre comes from the goodness of wholegrains and wheat flour.
Hey Sharon, apart from the Beatles tour in Australia and NZ , 1964 saw the launch of our hero cereal Sultana Bran, and what a significant launch it was! To date it is one of our best sellers and a much loved cereal!
Hey Noel, we loved giving away freebies in our pack and at Kellogg’s we have very strict guidelines on the type for freebie we give away making sure your health and safety is never compromised and never will be. We stopped giving away free items in box as research showed that people preferred value added, higher value free items, so we started doing promotions like hourly draws to win cool gear, electronic gadgets like Go- Pros and even X-boxes.
However, every now and then we bring back the freebies in box, a few years back we gave a way cereal clips and we have just launched a new offer where you can get your hands on a series of Nickelodeon Spoon Straws in specially marked packs. We know people love freebies so we promise to have more fun freebies in our boxes in future.
Hi Fred, we work hard to make sure that our cereals are both tasty and nutritious. The little bit of sugar and salt that we do use plays a pretty important role - it helps to give the cereal a nice crunchy texture, it also helps with food preservation so that our cereals have a longer shelf life and of course, it makes the grains taste a little nicer as by themselves they can be a bit bitter, which isn’t a great way to start your day.
A serve of Corn Flakes has only half a teaspoon of sugar and if you’d like more information about the sugar found in our cereal check out this infographic:
Hey Mark, what a great question. You’d think that we would have a list, but unfortunately, no one at Kellogg maintained one. However, we do think that maybe there’s a collectors club somewhere out there who keeps track. Now the question is how to find them?
Hi Mieke, you’ve got some good taste buds there. Back in 2014 we made some changes the Special K recipe to pack even more of a punch when it comes to nutrition. We upped the ante on fiber and reduced the sodium levels by 14% to make Special K even more special
No one made a rule that we should all eat cereal for breakfast, but having cereal and milk in the morning is quick, inexpensive and good for you. There’s protein and calcium from the milk plus all the good stuff in cereal like fibre, B vitamins and iron. We’ve written about the benefits of the cereal and milk combo here too.
By the way we don’t think any food should be gloop or taste like mud either, which is why ‘bowl life’ – the time in the bowl that cereal stays crunchy – is a very important attribute for us when developing new cereals!
The latest research conducted by the Australian Breakfast Cereal Manufacturer’s Forum (or ABCMF for short) also found that two out of three cereal eaters love to keep it crispy or crunchy. In fact, 13 million Aussies take care in the mornings to get the milk ratio just right to prevent soggy cereal and 3.7 million add extra crunch with nuts and seeds. Interestingly, men are more likely than women to love soggy cereal (37% vs. 28%)!
If you don’t like the cereal and milk combo, have you tried it by itself as a snack? Or added it to your salads at lunch? There’s a bunch of ways you can use cereal outside of breakfast on our Open for Breakfast recipe hub.
Quite timely that you asked about this! If you’ve been wondering where collectibles have gone, we’re working behind the scenes and will have something exciting to share with you soon.
Research that we’ve conducted recently showed that 81 per cent of mums think it’s a good idea for Kellogg’s to do collectibles, with 2 in 3 telling us they’d love them back in cereal boxes.
Fun fact: our founder W.K Kellogg actually came up with the idea of putting collectibles in packs. It’s a philosophy that’s gone on to create many fond memories for families since the first collectible in 1937.
The World Health Organisation recommendation for children is a maximum of 22g of added sugar per day, which is the equivalent of about 5 teaspoons. This recommendation doesn’t include the sugar found naturally in fruit, vegetable and dairy, but rather only applies to sugars added to foods such as cane sugar and honey.
The Health Star Rating system was designed by the government to look at the whole food. We shouldn’t judge the healthfulness of a food solely on its sugar content. The rating calculator looks at the amounts of nutrients like protein and fibre together with the fruit, vegetable, nut and legume content; balancing that out with the sugar, saturated fat and sodium content. It then gives the food a star rating. Nutri-Grain has protein and fibre which contributes to the higher star rating compared to Coco Pops, which is lower in protein and fibre.
If you want more information about the sugar in our products and where it comes from – check out this infographic.
We definitely don’t. You can’t buy stars… you have to earn them! It’s what’s in our cereal that gets the stars.
The Health Star Rating system is a Government-led initiative. This is how it works. Companies who want to put Health Star Ratings on their packs use a calculator (or formula) to figure out how many stars a product gets. The formula is based on the Australian Dietary Guidelines. The calculator looks at many things including the fibre and protein content as well as how much salt, sugar or saturated fat is in it. The system then gives the food a star rating depending on all those factors. You can learn more on the Health Star Ratings’ website here.
We’ve updated all of our cereal boxes so you can see the stars on the front of the pack when you shop. Remember the system is designed for comparing similar products, like cereal versus cereal, not cereal versus yoghurt.
The star rating system is voluntary at the moment so not all companies do it, but we think it’s a very useful tool for people to compare foods at a glance when they’re standing in the supermarket aisle, which is why we’ve had ratings on all Kellogg’s cereals since the end of 2015. We’re working on doing the same for snacks too, and we’re aiming to have this all done before the end of 2018.
We get this question a lot, and have definitely looked into it! Unfortunately, our current packaging set up just couldn’t cope with the addition of zip locks, as it would make the process much slower and more expensive too.
We do have a select few products with zip locks that are packaged in external facilities and currently sold through Aldi, but it isn’t a feasible option for all of our products at the moment.
Well we love both of them about the same! But our research has shown that twice as many people say Coco Pops is their favourite cereal compared to Rice Bubbles.
You Manufacture and market a range of unhealthy ultra-processed products in the factory. It’s not food in its whole state, unearthed from the soil, raised on pasture, grown in the garden or fished from the sea.
So is it ethical when the cereal varieties of said ultra-processed product, that you heavily promote to children, are *particularly* unhealthy, laden with sugar and/or salt. For example:
· Frosties 41.3% sugar
· Froot Loops 38% sugar
· Coco Pops 36.5% sugar
And given that children’s understanding of advertising is limited
· Up to four years – advertisements seen as entertainment
· Aged six to seven years – believe advertisements provide information
· Aged seven to eight years – cannot distinguish between information and intent to persuade
· Aged ten to twelve years – can understand motives and aims of advertising, but most unable to explain sales techniques
Is it ethical?
- FlavourCrusader, Australia
Wow, that is a question and a half Flavour Crusader. Our current stance on marketing to children is pretty clear – none of our products are directly marketed to children under the age of 14. All of our advertising across TV, print or online or our marketing promotions are aimed at Mums and Dads – as the main decision maker of what goes on the kitchen table in their households.
Also, we don’t current have any advertising for Froot Loops or Frosties in Australia and our Coco Pops commercials are clearly aimed at Mum as the main grocery buyer.
Cereal is part of a healthy balanced diet and all of our advertising shows it as such – always served with milk or yoghurt and fruit.
Really glad you asked this question! Our nutrition team recommends a good breakfast that includes grains, dairy and some fruit or protein.
That could take many forms such as a bowl of cereal with milk and fruit; a granola, yoghurt and berry parfait or toast with an egg and ricotta.