giving back


Launched on 5th June 2019, our next generation Kellogg’s® Better Days global commitment, a program that builds on the successes from our current Breakfasts for Better Days™ global cause initiatives.

Our Better Days program will address the interconnected issues of food security, climate and wellbeing to help end hunger and create Better Days for 3 Billion people* by the end of 2030.

Globally, we will do this by:

  • Nourishing 1 billion people with our foods by delivering nutrients of need and addressing hidden hunger;

  • Feeding 375 million people in need through food donations and expanding child feeding programs;

  • Nurturing 1 million people and our planet by supporting farmers, especially women smallholders and workers, and creating resilient and responsible supply chains; and

  • Living our founder’s values by engaging 1.5 billion people through employee volunteerism, ensuring an ethical supply chain and supporting diversity and inclusion.

Over the last 10 years, we’ve provided 3 billion servings of food to people in need, supported 329,000 farmers through climate-smart agriculture programs and reduced greenhouse gas emissions to the equivalent of taking 510 million kilometres off the road.

Locally, through our current Breakfast For Better Days program, we’ve donated approximately 25 million serves of food to Aussies and Kiwis in need since 2014, and we’re committed to continue doing our part to support local communities in need.

The announcement of our Better Days global commitment coincides with the launch of our 11th annual Corporate Responsibility Report, Creating Better Days, available here.