Your Kellogg Questions Answered
How Kellogg’s food is made, developed and sold
Hi, I have a question about the history of cereal. When was the name changed from Fruit Loops to Froot Loops and where can I find a picture of the original box ? Thank you for your time. - Tammy, Brisbane, Queensland
"Hey Tammy, Froot Loops were introduced in USA in 1963 and we imported them here in Australia from 1965 - here’s an image of the pack from that era. As you can see, the name has always been “Froot”.