How are Kellogg’s® Rice Bubbles® made?

If you’re looking for some great company at breakfast, you can’t go past hanging out with Snap, Crackle and Pop®.

Our Rice Bubbles® besties are a great way to start your day – just pour in the milk and hear that distinctive Snap, Crackle and Pop.

But have you ever wondered just how this musical breakfast is made?

First, we take a big bag of rice grains and give them a good steam. We then add a little bit of sugar, salt and some vitamins and minerals.

After the rice is cooked it takes a journey through the equivalent of some big rolling pins and into a hot oven - where they are magically puffed into their famous shape.