Your Kellogg Questions Answered
How Kellogg’s food is made, developed and sold

Could you please let me know where your sultanas in Sultana Bran and other cereals in your range are from. If they are not Australia, how do you ensure the quality of the imported product? - Donn, Sheidow Park, South Australia

Hi Donna, The majority of our ingredients are sourced from local Australian suppliers; but some of the minor ingredients are sourced from a variety of global suppliers in Europe, U.SA, China, Turkey, Argentina etc. Specific locations can change depending on availability, but at the moment our sultanas are imported form Turkey.
The quality of all our ingredients is just as important to us as it is to you! All of our ingredient suppliers, regardless of where they are in the world must meet a whole range of stringent regulatory requirements (things like third party audits, food safety and compliance to all applicable regulations, including those set by the Food Standards Australia New Zealand (FSANZ), as well as our own Kellogg’s Good Manufacturing Practices (GMP’s), and Hazard Analysis and Critical Control Points(HACCP) if you want to get into the nitty-gritty of what we ask for) before we enter into any supply agreements.