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Your Kellogg Questions Answered
How Kellogg’s food is made, developed and sold
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I heard a Kellog's representative commenting on how they have to add extra sugars/salts even to the most basic of cereals or no one would buy it. Is this true? They obviously meant that the cereals in it's more natural processed state has no flavour. - Wendy, Rosedale, Queensland


Hi Wendy, we work hard to make sure that our cereals are both tasty and nutritious. The little bit of sugar and salt that we do use plays a pretty important role - it helps to give the cereal a nice crunchy texture, it also helps with food preservation so that our cereals have a longer shelf life and of course, it makes the grains taste a little nicer as by themselves they can be a bit bitter, which isn’t a great way to start your day.
 
If you’d like more information about the sugar found in our cereal check out this infographic: -