Fibre is Fashionable

What’s the first thing that comes to mind when you think about fibre!? Was it the toilet? Well, we’re here to tell you that there is so much more to this little food component than you ever imagined.  Think about something that helps to keep you healthy, feeds the good bugs in your tummy,  helps you feel fuller, keeps you regular and helps blood sugars and cholesterol levels to stay steady.


Sounds too good to be true? Well, it’s true. Our scientists have been examining fibre for decades and we also know that it’s the fibre from grains, such as in breakfast cereals.


Fibre Is All About Balance

Getting a balance of fibres from different sources is also the key to enjoying all those benefits we mentioned before. Here’s how to do it.

Eat 4-6 serves of whole-grain of high fibre grains and cereals per day

Eat 2 serves of fruit with the skin on per day

Eat 5 serves of vegetables per day

Eat at least one serve of nuts, seeds or legumes per day


Eat these every day, together with lean protein, healthy fats and good quality dairy food and you will be singing.

Believe us when we say that fibre is something you could always have more of – just like diamonds. Although, we’d argue fibre is more valuable.


Fibre in Our Food

Most of our food products contain fibre. Kellogg’s All Bran® is one of the best sources of fibre and is clinically proven to support regularity and promote digestive health*. The same goes for delicious Sultana Bran® - one of the tastiest ways to enjoy your fibre and whole grains.

Our other cereals, Just Right® and Guardian® are also great sources. In fact, Guardian

contains a special type of fibre that helps support heart health by stimulating cholesterol breakdown**.

The fibre content of all our cereals is on our nutritional information panels if you are not sure. Click here to find out more about fibre and digestive health


* Wheat bran fibre increases stool weight and reduces intestinal transit time to promote regularity as part of a healthy varied diet.

** Psyllium reduces bile acid reabsorption and stimulates cholesterol breakdown in the liver and contributes to a healthy heart as part of a healthy varied diet.