Cereal and Sugar

Sugar is a hot topic at the moment and breakfast cereal is often drawn into the conversation and not always in a fair or factual way. What we do know from the latest nutrition surveys in Australia and in New Zealand is that breakfast cereal contributes very little to our overall daily sugar intake – about 3% to be exact. Some cereals contain as little as 1 tsp of sugar per serve and in many others the majority of the sugar comes naturally from the fruit.


How Much Should I Be Having?

The World Health Organisation recommends that no more than 10% of your daily energy intake comes from added sugars (not including fruit and milk) with an ideal level of 5%. This ideal level equates to 5 tsp for children, 6 tsp for women and 7 tsp for men a day.


Why Add Sugar?

Besides the obvious answer, taste, there are a number of other functions that sugar serves in cereal. Sugar gives a beautiful crunch to the cereal and also makes sure it stays crunchy for longer when you add milk to it. Sugar is also there to preserve the cereal so it’s able to stay fresher for longer.


Sweet Facts

We are transparent about the sugar content of our products and we make sure that you have all the information you need on the side of the box. In addition, we have added Health Star Ratings (hyperlink to HSR page) on the front of all of our cereals to help you choose the cereal

that’s right for you and your family.

You can find out more about sugar in products here


Our Nutrition Experts

Kellogg’s have a team of highly qualified dietitians and food technologists who oversee our food production. They work with our food developers to ensure that we get the right balance of good nutrition and taste in our foods. The team also help to share tips and advice on where our foods fit within your diets, alongside the Australian Dietary Guidelines.

As with all foods, there are some that you can eat every day and others to save for special times.